Credential Verification
Issue date: August 14, 2026
ID: 6eea9db4-d3c3-47b3-9994-4a0a02393f0c
Issued by
The professional community and certification body for Marketing Operations. We certify practitioners across the skills required to run, manage, and architect the modern go-to-market tech stack.
Type
Achievement
Level
Foundational
Format
Online
Duration
10 hours
Price
Paid
Description
This credential recognizes a practitioner who has demonstrated foundational competency across the core disciplines of go-to-market operations — the skills required to run the day-to-day operations of a modern go-to-market tech stack, and to speak the language of the business, the GTM motion, the technology, and the finance behind it.
Skills
Marketing Operations
Campaign Operations
Marketing Automation
Marketing Data Management
Marketing Technology (Martech)
Reporting & Analytics
Marketing Analytics
Data Governance
Go-to-Market Strategy
Finance for Marketing
Budgeting & Forecasting
Cross-Functional Collaboration
Earning Criteria
Watching
Complete 6 hours of instructor-led video instruction across all five modules
Test
Pass 29 section check-in quizzes, one following each subsection
Test
Pass 5 module exams, one per module
Test
Pass the comprehensive final exam covering all five modules
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